Agro Boga Utama - Visual Identity Guidelines

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Agro Boga Utama

Visual Identity Guidelines

Agro Boga Utama (ABU) stands as a reputable cold-chain distribution enterprise operating in Indonesia, specializing in the provision of a diverse range of high-quality, hygienic, and halal frozen products for such categories: meats, poultry, seafood, processed products, French fries, fruits & vegetables, and dairy products. Established in 2007, ABU has consistently demonstrated unwavering dedication and commitment to both its services and products. Presently, their extensive network comprises over 14,000 partners, offering more than 1,500 products, supported by a workforce exceeding 1,000 employees and spanning 25 branches across Indonesia. Continuously evolving, ABU remains steadfast in its dedication to embrace advancements in systems and technology, thereby optimizing opportunities to excel in its domain.

These guidelines serve as a comprehensive manual that outlines the key elements of the brand's visual identity, including its logo, color palette, typography, imagery style, and usage guidelines. By defining these elements and providing clear instructions on their application, these guidelines ensure that all communications and materials associated with the brand maintain a unified look and feel. This consistency helps to strengthen brand recognition, build trust with audiences, and create a memorable brand experience. Additionally, visual identity guidelines empower internal and external stakeholders, such as designers, marketers, and vendors, to effectively communicate the brand message and maintain brand integrity across different channels and touchpoints.