Hokaben is a food store selling hot meals that catered as fast and tasteful food. I was hired as a graphic design to create their brand identity and marketing collaterals.
Shown below is the original logo followed by the initial concept for their new brand. Character design created using Adobe Illustrator
Taking in to consideration of my client's feedback. It was preferred to use sans typeface, providing a tighter word mark and conservative display. Shown below was the last iteration.
Shown below are the marketing collaterals used as a poster and menu board. Layout and design created using Adobe Photoshop
