While there are mixed opinions on whether we enjoy receiving emails from companies, one thing marketing data still shows us is that email marketing still works! Emails still promote brand awareness and drive direct sales. And as long as that's the case, they will fall somewhere between the job of marketing and design.

In this project, I used MailChimp to create an email design to promote Ticketmaster and upcoming events. Although the design freedom was limited in the program, I used similar typefaces that Ticketmaster uses in their brand. The colors that I used in the email design come from Ticketmaster's brand guidelines so that people would be familiar with the design and can connect the email design to the Ticketmaster brand. This project allowed me to focus on layout design while using columns, images, hierarchy, and space to create the email. This project also allowed me to focus on typography while using headers, subheads, and body copy. In addition, I was able to use Adobe Photoshop to adjust an image and to add typography to an image to match the mood of the email.