Lars Liedberg's profile

Sanlam Go Cover app

Sanlam Go Cover mobile app
I worked on the UX and visual design of the Go Cover app for iOS and Android from end to end, including the sign in journey, registration, selecting cover and the payment flow.
This app was ground breaking in South Africa and the world. A complete rethink of death and disability insurance that allowed for anyone to turn on temporary cover for a period of their choosing. The risk model was acceptable to Sanlam and was constantly being adjusted as we got market feedback and data. It required lots of intense UX thinking, which I did with Sanlam's head of UX Jack Kruger. It was an incredibly exciting and stimulating project to work on and the resulting product was something we could all be proud of.
App user journey from launch to conversion.​​​​​​​
A user creates their cover, selects members to be insured and dates they wish the cover to be in place. Then they confirm cover amount and pay.
Below is a promo video for the app (which I also worked on):
App onboarding screens:
Some ideas for future improvements, ie. specifying your activity:
Sanlam Go Cover app
Published:

Owner

Sanlam Go Cover app

Published: