TownWeb is an online service specializing in building customized websites for municipalities.

Prior to the rebrand, TownWeb had faced the challenge of an inconsistent visual identity that portrayed them as rigid and aloof, rather than approachable and trustworthy.

The primary objective was to transform TownWeb’s brand identity to appear more engaging to local governments by highlighting its specialized service in a visually appealing manner, while maintaining an air of friendliness and professionalism.

TownWeb’s rebranding strategy incorporated a dynamic 3D design aesthetic that introduced playful illustrations, serving as visual “eye candy” to draw in and engage users.

Utilizing a palette that balanced vibrant colors with subdued tones and integrating these with modern, friendly typography, the new identity positioned TownWeb as a leader

in municipal website solutions.

The design elements were carefully chosen to reflect a balance between fun and formality, ensuring that the brand’s new identity was both welcoming and suitable for a government-focused clientele, thereby reinforcing TownWeb’s position as a dependable partner for municipalities.