The Idea:
Join The Flip Side (Nhập Hội Linh Hoạt)
The Flip Side Club was created to provide a community where young people, the "think differently, do differently" generation, can come together, freely unleash their creativity, pursue their passions, and grow together. Those who dare to step outside the norm are the core elements in forming "subcultures." These groups gather creative young minds who have an understanding of various cultural forms, from traditional to modern.
Our role: We represent a Digital Agency for the Z Flip5 | Z Fold5 products. We generate ideas across various social media platforms as well as different digital platforms.
The Launching Phase:
Flip Có Hội, Flex Có Phường
From the main idea "Flip Có Hội, Flex Có Phường", Samsung will join fanpages The LYRICIST, Loco Market, Saigon Xanh to organize contests for users to submit to
receive gifts from Samsung.
Social Engagement
Flip Town
Flip Town takes a social-first approach, partnering with Gen Z-oriented locations to create a series of interactive social stunts. This immersive experience is further amplified by the Flip Town Bingo activity series, encouraging user-generated content and
playful participation.
Flip Town Bingo
Week 1
Week 2
Week 3
Winner Announce
Social Post
A collaboration with Luu Viet Anh - "Túi Gióng" with the shape of Z Flip5
CREATIVE TEAM:
Senior Copywriter: Trang Luong
Art Director: Chau Vo, Tram Maru
Senior Designer: Thach Phat, Yan Truong
Graphic Designer: Kimberly Nhon
Copywriter: Keith Nguyen
Motion: Uyen Tran
ACCOUNT TEAM:
Account Manager: Katie
Executive Account: Lam Anh, My An
