Think
Outside
The Barrel
For this project I was required to examine environmental consequences and buying behaviour. I was asked to influence consumers to change their buying behaviour through an advertising campaign and raise awareness of how consumers can reduce their CO2 emissions. I chose to focus on personal
transport and it’s environmental consequences. The campaign advertises
biofuel as a cleaner greener alternative to fossil fuels.
For this project I was required to examine environmental consequences and buying behaviour. I was asked to influence consumers to change their buying behaviour through an advertising campaign and raise awareness of how consumers can reduce their CO2 emissions. I chose to focus on personal
transport and it’s environmental consequences. The campaign advertises
biofuel as a cleaner greener alternative to fossil fuels.
