Background
ISUZU TRUCK is celebrating 60 years since its first truck offering was introduced in South Africa.
To mark and celebrate this milestone, we have been tasked to design a logo to be used across various elements including internal comms materials, branding and advertising collateral.
Logo development
For 60 years ISUZU trucks have been providing an important link between business, industry and consumers across every part of the country. An important part of the “value chain” one could say.
To represent this, we have taken the symbolism of a physical chain in developing
a logo and lockup device.
Logo design
Pattern design
In addition to the design of the logo device, we have developed a background pattern background that that will live together with our logo on collateral items.
Corporate identity
Creative Director: Nkululo Masiba
Associate Creative Director: Maloto Thobejane
Art Director: Charles Senyasamore
