Brand Identity

Premier Persia Project 2021

This is one of my favorite projects that was made due to the order of a travel and tourism company which name was Premier Persia in Iran. The main design of this logo was made by my teammate. The lotus flower that is used in this logo  was an old and valuable flower in Iranian culture and also was used in old buildings like Persepolis. Moreover, the Lotus flower is combined with the letter P which is the first letter of the company name with a curved line which is a sign for the earth. I also chose blue and orange colors because they not only are complimentary colors on the color wheel and match together very well but also show the opposite concepts such as earth and sky and also land and see that can be the best colors for travel and tourism companies.