Background and Brief
Following a successful debut of ISUZU in autumn/winter South African fashion week in 2023 we are now gearing up
for the spring/summer collection. Develop refreshed creative to align to the season by updating the KV look and feel
to make it more fun, colourful, light-hearted and energetic.
Creative Development
Our aim for the 2024 Spring | Summer edition of SA Fashion Week, is to not only refresh our campaign look and feel
to be in line with the season, but also further entrench the mu-X’s positioning of Comfortable Everywhere while relating it to the fashion world. We’re Bringing fashion(ability) everywhere.Because where the mu-X goes, fashion goes.
Big Idea
We’re Bringing fashion(ability) everywhere. Because where the mu-X goes, fashion goes.
FASHIONABLE EVERYWHERE #BRINGIT
Key Visual
Manifesto Video
15" bumper
10" Sting
DOOH
DOOH
Social Media campaign
The streets are a catwalk, where you can experience...
Style
Trends
Fashion
So, we're challenging people To turn their street into a Catwalk and #bringit.
We will be using Google Street View Maps of known places in South Africa, to prompt users to turn their streets into a catwalk by speaking about the style and looks that they bring on those streets.
Competition video
ISUZU fashion designer interviews
Facebook assets
DV360 banners
Creative Director: Nkululo Masiba
Associate Creative Director: Maloto Thobejane
Art Director: Charles Senyasamore
Copywriters: Andile Mahlangu & Palesa Moeketsi
Animators: Kyle Beyleveldt & Brenton Green
Executive Producer: Sue Tyler
Editor: Brenton Green
