Start teaching!
Building upon the visual identity, we worked on a campaign with the aim of dispelling stereotypes about teaching and inspiring individuals to pursue a career in education, not only those with formal pedagogical training but also those with practical experience in other fields.
We were presented with a selection of photos and stories from seven real teachers who had successfully challenged myths about teaching.
In addition to designing materials for print and social media, our task was to unify these stories in a verbal context. To fully harness the campaign's potential and enhance brand awareness, we devised a system that fully leverages the imperative potential in the organization's name, incorporating it into all headlines.
Our work could be seen in the Prague metro carriages in the autumn of 2023. Simultaneously, it featured in publications such as Respekt, Reflex, and Deník.
More about the campaign
Brand design: Pavel Holomek
Print & digital design: Jakub Chvátal
Copywriting: Adam Morkus
Art direction: Štěpán Landa
