FO (ФО) — is a chain of stores of organic fruits (stand for F in the name) and vegetables (stands for O in the name).
Our customers' ambition
To take more care of their health with less effort.
Insight
Our target audience are snobs a bit, they like to think they know something that others don't. And while others "just buy calories", our audience is smarter and tries to invest in their health. "Often when I go to the store I have to read labels, think, choose what's healthy and what's not. It's annoying. I want to buy everything in a row, without remorse."
Brand territory
Health
Brand positioning
Na zdorov'ya — idiom meaning to your health and cheers. We do everything about health. Let our competitors do the rest.
Slogan
Have anything Because all our products are healthy and you don't have to choose, you can have whatever you want
Color palette consists of 5 main colours and 5 complimentary shades. All colours resemble fruit and vegetables.
There are different options of the logo which can be used in communication. It is enough to place a logo with a circle around some fruit to have a branded medium.
