Campaign Concept: Weaving Bonds of Love and Unity - The Essence of 'JALINAN'
At the heart of the 'JALINAN' campaign lies a profound and evocative concept that celebrates the beauty of human connections. The campaign takes inspiration from the Malay word 'JALINAN,' which translates to "bonding" or "weaving", reflecting the intricate process of forming and nurturing relationships. The campaign's core essence revolves around the idea that every thread of connection, whether it be within a family or between friends, contributes to the rich tapestry of our lives. This campaign aims to evoke emotions of love, unity, and friendship, resonating deeply with the essence of Hari Raya.