Rethinking the renowned Mexican brand, Salsa Huichol, aiming to vividly capture its essence through strategic use of color, typography, and shapes in visual representation.
In homage to its origins, Salsa Huichol derives its name from the indigenous Huichol
community of Nayarit. Celebrated for their vibrant and elaborate handicrafts, woven with an
array of materials including beads and yarn, the Huichol people serve as the cornerstone of the
brand's colorful heritage.
community of Nayarit. Celebrated for their vibrant and elaborate handicrafts, woven with an
array of materials including beads and yarn, the Huichol people serve as the cornerstone of the
brand's colorful heritage.
The Huichol art was the main source of inspiration for this redesign.
