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Oatly Greek Style Ad Concept

Oatly Greek Style Ad Concept
Programs used: Procreate
This project was part of the February Design Challenge that I took on with another designer. Day 7 was about advertising a food product.

I decided to pay homage to my Greek heritage by featuring the Havergurt Greek Style product. Building on the subheader "Greek Style," I played with words and settled on: 
"I may not be fully Greek but I sure have style." This phrase cheekily nods to my nationality, as I'm not "fully" Greek, and to the yogurt itself, which isn't authentically Greek either since it's made of oats and not sheep's milk.

As for the poster itself, while Oatly typically uses fun and youthful fonts, they don't often use cursive. However, given the Greek and ethereal vibe of this project, I envisioned them using a similar font instead of the sketchy/pencil textures they usually incorporate.
Oatly Greek Style Ad Concept
Published:

Oatly Greek Style Ad Concept

Published: