Horse for Squarespace
advertising
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/8be703196179989.661bf13c1f92f.jpg)
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Concept art and birth of a four-meter horse in ten days. A very interesting experience and I will tell you in detail how everything was planned and done.
Here are some instructions that we received from the director and product designer
I set to work, compiling introductions and references, accepting edits along the way. You can sculpt in 3D packages, but if there is an opportunity in the material, then it’s always cooler.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/217f50196179989.661bf2d859ef8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/124efd196179989.661bf2d85ad8c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/98bfa8196179989.661bf2d85a4ad.jpg)
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5fce14196179989.661bdc3c19037.jpg)
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a348fa196179989.661bdc3c1721b.jpg)
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88697c196179989.661bdc3c19e7c.jpg)
For those who will be bored looking at a lot of photos and reading, here is the advertising video for which the horse was
designed and made)
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/349fb0196179989.661bdc3c18637.jpg)
However, mobile materials have their downsides. Having finished sculpting the horse, we took photogrammetry; at that time we only knew how to do this with a photo camera and using special non-mobile applications.
And it was very difficult to achieve good quality.
Not being satisfied with the result obtained, we turned to our friends in the office where this is done professionally. Due to their heavy load and our unexpected need, it was necessary to leave immediately, and I collected the sculpture in a plastic container, covered it with bubble rap and other things, in fact, the sculpture was ready to be sent to the Saatchi gallery)
having put everything in the car, I went to be scanned.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/5646c4196179989.661bf13b6357e.jpg)
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It was hot in the cabin, and while the air conditioner stabilized the temperature in the cabin, our horse sat down a little.
While I carried him in the heat to the office of our friends, he sat down a little more...
Thus, a couple of hours in Z-brush could not be avoided. ))
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3f250a196179989.661bdc3c152a9.jpg)
Then there was a busy week, after the scan and detailing of the sculpture in z-brush, we cut the model on a layer and prepared it for the CNC machine. On four machines in a day, we milled the details of our horse from foam plastic.
We made him a welded skeleton, reinforced, glued, added anatomy and all kinds of style tricks.
Then a million edits)
And the finishing decoration under patinated bronze.
Then a million edits)
And the finishing decoration under patinated bronze.
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3e7031196179989.661be93f4cca1.jpg)
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ddd0ee196179989.661c3d067a971.jpg)
SFX prepared a pneumatic platform, a platform that lifted our horse several meters above the ground,
so that the production post had something to hold on to)
Well, this way we got a cool horse, and then the guys made a cool movie)
Well, this way we got a cool horse, and then the guys made a cool movie)
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b5802196179989.661c105127087.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/349075196179989.661c11b41d541.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a0c461196179989.661c11b41cc3b.jpg)
The location is chosen, of course, it's also top!
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/12627f196179989.661c22e9c0a31.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e48c39196179989.661c22e90e3c3.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/96d87c196179989.661c22e90eaf1.jpg)
Thanks to our team for sharing this blast with me and helping me create cool art!
Concept art by product designer
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6890ef196179989.661c3c4f2b0be.jpg)
Dir: Ian Pons Jewell
DOP: Mauro Chiarello
Prod Co: RESET
EP: Deannie O'Neil
Line Producer: Jon Adams
Prod Design: Olly Williams
Costume: Ameena Kara Callender
1st AD: James Dyer
2nd AD: Vadim Yuzba
Editor: Tobias Suhm @ Whitehouse Post
VFX: Time Based Arts
Sound Design: Q Department
Composer: Lorenzo Piggici
Service Co: RADIOAKTIVE
Radioaktive EP: Sasha Bevko
Line Producer: Dana Radlinskaya
PM: Yura Galitsky
Director PA: Emmanuelle Le Chat
George Daniell - Casting Coordinator
Client: Squarespace
DOP: Mauro Chiarello
Prod Co: RESET
EP: Deannie O'Neil
Line Producer: Jon Adams
Prod Design: Olly Williams
Costume: Ameena Kara Callender
1st AD: James Dyer
2nd AD: Vadim Yuzba
Editor: Tobias Suhm @ Whitehouse Post
VFX: Time Based Arts
Sound Design: Q Department
Composer: Lorenzo Piggici
Service Co: RADIOAKTIVE
Radioaktive EP: Sasha Bevko
Line Producer: Dana Radlinskaya
PM: Yura Galitsky
Director PA: Emmanuelle Le Chat
George Daniell - Casting Coordinator
Client: Squarespace
AGENCY - IN-HOUSE
CEO: Anthony Casalena
CCO: David Lee
Brand Design Director: Gui Borchert
Creative Production Director: Sandra Nam
Freelance Producer: Marisa Wasser
Art Director: Ben Hodgins
Freelance Copywriter: JC Abruzzi
Sr. Business Affairs Manager: Kiersten Bergstrom
Speak-Ears.com Design Lead: McLane Teitel
CCO: David Lee
Brand Design Director: Gui Borchert
Creative Production Director: Sandra Nam
Freelance Producer: Marisa Wasser
Art Director: Ben Hodgins
Freelance Copywriter: JC Abruzzi
Sr. Business Affairs Manager: Kiersten Bergstrom
Speak-Ears.com Design Lead: McLane Teitel
RADIOAKTIVE
Sergey Ristenko - Casting Director
Tanya Kryva - 2st AD
Egor Pogrebnyak - Unit Manager
Misha Dykun - PA
Nikita Nikolaienko - PA
Sergey Kolesnik - Focus Puller
Kostya Goncharuk - WDB UA
Marta Skalska - MUA
Sasha Morderer - Photographer
Andrey Ushenko - Photo assist
Yana Schebetyuk - Covid Oficer
Anna Refel - Chaperone
Leo Sidorenko - Gaffer
Oleg Egorov - Electrican
Sergey Subota - Technocrane
Max Salo - Stedicam
Olga Markova - SFX
David Kharaishvili - Art dir
Tanya Kryva - 2st AD
Egor Pogrebnyak - Unit Manager
Misha Dykun - PA
Nikita Nikolaienko - PA
Sergey Kolesnik - Focus Puller
Kostya Goncharuk - WDB UA
Marta Skalska - MUA
Sasha Morderer - Photographer
Andrey Ushenko - Photo assist
Yana Schebetyuk - Covid Oficer
Anna Refel - Chaperone
Leo Sidorenko - Gaffer
Oleg Egorov - Electrican
Sergey Subota - Technocrane
Max Salo - Stedicam
Olga Markova - SFX
David Kharaishvili - Art dir
Ros Dudchenko - supervisor
Slava Barabolia - Stunt riggers
Valik Grib - DIT/ video assist
Alexey Bykov - Location manager
Tanya Okhrimenko - catering
Natalia Yourchishina - Animal WRGler
Slava Barabolia - Stunt riggers
Valik Grib - DIT/ video assist
Alexey Bykov - Location manager
Tanya Okhrimenko - catering
Natalia Yourchishina - Animal WRGler
St.Mary&Co
Ros Dudchenko - concept artist
Artists \ sculptors:
Dima Tarasenko
Tar Panteleichuk
Nick Tsoy
Mihail Popov
Yulia Petrova
Tkachuck D. - 3d artist
TIME BASED ARTS
EP: Tom Johnson
VFX Producer: Jo Gutteridge
VFX Supervisor: Sheldon Gardner
Shoot Supervisor: Jim Radford
Colour Grading: Simone Grattarola
3D Leads: Sam Osborne & Federico Vanone
VFX Producer: Jo Gutteridge
VFX Supervisor: Sheldon Gardner
Shoot Supervisor: Jim Radford
Colour Grading: Simone Grattarola
3D Leads: Sam Osborne & Federico Vanone
2D Team:
Leo Weston
Adam Paterson
Stephen Grasso
Will Robinson
Linda Cieniawska
Grant White
Manolo Perez
Matt Shires
Richie White
Ollie Ramsey
Leo Weston
Adam Paterson
Stephen Grasso
Will Robinson
Linda Cieniawska
Grant White
Manolo Perez
Matt Shires
Richie White
Ollie Ramsey
3D Team:
Ben Cantor
Mike Battcock
Walter How
Zoe Sottiaux
Ihor Obukhobvskyi
Joffrey Zeitouni
Ian Baird
Emma Malric
Ben Cantor
Mike Battcock
Walter How
Zoe Sottiaux
Ihor Obukhobvskyi
Joffrey Zeitouni
Ian Baird
Emma Malric
Design:
Stephen Ross
Stephen Ross
CAST
Tech nerds:
Garcia Joanna
Thomas Ngegba
Garcia Joanna
Thomas Ngegba
Motorbike:
Lev Lin
Kononuchenko Cholpanay
Bahtiyor Ibragimov
Lev Lin
Kononuchenko Cholpanay
Bahtiyor Ibragimov
Sculpture:
Zhenya Skisov
Zhenya Skisov
Meditation:
Milada Khomsombat
Milada Khomsombat
Russian dolls:
Opiemi Olade Bunmi
Opiemi Olade Bunmi
Farm:
Sergey Tetyuk
Elmir Gasanov
Vera Svetlana Kosolapova
Sergey Tetyuk
Elmir Gasanov
Vera Svetlana Kosolapova
![sculpture design Advertising backstage Model Making model maker art direction Sculpt movie Film](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b2a224196179989.661c40646e119.jpg)