Sabre Oreyana | Brand Identity Design

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MEET MY CLIENT SABRE OREYANA

Meet Sabre Oreyana, a talented and passionate Christian creative dedicated to empowering women through her work. As a content strategist, Sabre uses her expertise and skills to help women feel seen and heard in a world that can often feel overwhelming and isolating. Through her work, Sabre strives to teach women how to strategically and intentionally use social media to amplify their voices and share their unique perspectives with the world.

The Sabre Oreyana brand is built on the core belief that every woman has a calling and a purpose and that social media can be a powerful tool for fulfilling that purpose. Sabre's approach is about authenticity and intentionality - she believes every post should reflect who you truly are and what you stand for. By working with Sabre, women can learn how to show up confidently, embrace their unique message, and share it with the world, one post at a time.

ABOUT THE PROJECT

Our goal for this project was to create a brand identity that not only captures her expertise and skills in a professional yet friendly way but aligns with Sabre's mission to teach women how to strategically and intentionally use social media to amplify their voices and share their unique perspectives with the world.

Together, we wanted to develop a brand that is both approachable and professional, reflecting Sabre's friendly and welcoming personality while also conveying her expertise and knowledge. To achieve this, I explored various design elements such as color schemes, typography, logo design, and imagery. My focus was on creating a visual identity that is vibrant, modern, and empowering, capturing the essence of Sabre's work and resonating with her audience.

The ultimate goal for this project was to create a brand identity that effectively communicates Sabre's message and connects with her audience on an intimate level. Therefore, I worked to develop a strong and authentic brand that reflected Sabre's expertise and skills and empowered women all over the world to amplify their voices and share their unique perspectives with the world.