Cervical cancer is the second most common cancer in Indian women and early age HPV (human papillomavirus) vaccines demonstrate more than 98% efficacy in preventing cervical cancer. Our task at hand was to push mothers to get their daughters vaccinated against HPV at an early age to prevent cervical cancer in future. 


Insight: 
Our insight here was that mothers always dream of a wonderful future for her daughter, but what if something comes in the way? 

Launched the campaign #VaccinationForDaughters through an integrated campaign to achieve the objective.  

And we got our favourite (and most relevant) celebrities to talk about it... 

We also created doctor X influencer collaborations...