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WAC x Hoan Phan

WAC x Hoan Phan
One of my favorite projects in 2023, the assignment from a Vietnamese Local Brand | WAC - organic scented candles, was A card deck with concept of combining  modern fashion style and Vietnamese tradition which is presented via zodiac animals, inspiration from religion and folk arts. Please enjoy final result, the process and sketches below. Thank you! 
King of Heart, Diamond, Club and Space.
I chose to present my Vienamese cultural heritage Cai Luong Opera - combining the Four Benevolent Animals or Four Holy Beasts, including Long (the Dragon), Lân (the Qilin), Quy (the Turtle) and phụng/phượng (the Fenghuang)
King of Heart, Diamond, Club and Space Sketches
Queen of Heart, Diamond, Club and Space
 Vietnam has such a diverse culture, I presented the culture of Mother Goddess of Mountains present the queen of Heart,  traditional Ao Dai for the queen of Diamond,  Hmong costume from highland northern Vietnam as the queen of Club,  Ao Ba Ba from Mekong Delta - the queen of Space, 

Queen of Heart, Diamond, Club and Space Sketches
Jack of Heart, Diamond, Club and Space
Jack of Heart & Space with Ao Dai, Jack of Diamond & Club in Hmong costumes
Jack of Heart, Diamond, Club and Space Sketches
Card deck together with WAC candles
Hope you enjoy my work. Please feel free to contact me for work request! Thank you.
WAC x Hoan Phan
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WAC x Hoan Phan

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