Cocoon x AAF - CHUNG TAY CỨU TRỢ CHÓ MÈO LANG THANG

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Brief: Cocoon and the Asian Animal Foundation (AAF) collaborated on the “JOIN HANDS TO SAVE STRAY CATS AND DOGS” campaign. Cocoon created 10 unique, colorful shirts featuring delightful cat and dog images. Additionally, a video launch is planned to showcase the beauty of each design and highlight the unique characteristics of different dog and cat breeds. The video aims to be dynamic, joyful, and not overly commercial.

My idea: To highlight the unique traits of both cats and dogs, I embarked on a creative journey. I meticulously crafted ten 2.5D paper models inspired by the packaging illustrations. These intricate models showcase the animals in various dynamic poses—whether they’re leaping, sprinting, or peacefully lounging—mirroring their real-life counterparts. By integrating product packaging into diverse dynamic scenes, I aimed to reveal the product’s beauty from multiple angles.

Undoubtedly, this decision posed challenges. Within the week, I had to design, cut, and assemble the intricate paper crafts, create a compelling storyboard, shoot the scenes, apply visual effects, and deliver the final video. The intensity of the process was matched only by the satisfaction of bringing this vision to life.

Behind the scene

Brief: This exclusive box features delightful cat and dog illustrations on its exterior. Inside, recipients will discover two limited edition coffee scrub, along with a specially designed tote bag and a heartfelt letter. In fact, the box itself is ingeniously shaped like a cat and a dog, capturing the essence of these beloved animals so it need a visual that can represent their characteristic.

My idea: Based on the delightful concept presented in the 10 limited edition launch video, I made the decision to animate the box, imbuing it with a sense of playfulness and exuberance. This animated box symbolizes the joy experienced by the cats and dogs upon being adopted and cared for by humans. The subsequent scene meticulously captures both the interior and exterior details of the box. Finally, the closing scene serves as a reminder of Cocoon’s commitment to supporting AAF through the sale of each product.