Calm Before the Stork
Simplifying baby preparation for expecting parents.
Project Scope
Copywriting, Strategy, Branding, and Web Design
Credits
Client: Calm Before The Stork
Industry: Baby-Prep
Strategy + Copywriting: Bernedette Teo
Visual Identity + Web Design: Kay Lea Schnell
Calm Before the Stork aims to reduce overwhelm and increase calm and confidence while new parents prep for their baby’s arrival by offering baby-prep and product purchasing support as well as guidance around product usage and nursery set-up.
The owner wanted a brand and website that would speak to overwhelmed parents-to-be, offering a space that feels immediately supportive, trustworthy, and caring.
The Solution
As a startup brand, the strategic focus was to create a calming visual identity and seamless landing page that could evolve. The brand captures feelings of trust, balance, and approachability, creating a safe and inviting space for parents-to-be.
Thank You
Email me at hello@craftlea.ca to collaborate.
