Concept:
Using the "rounding" metaphor, we aim to visually convey whether we want more or fewer Lithuanian citizens, larger or smaller demographic indicators, and stronger or weaker ties with Lithuanians spread across the globe. At the same time, this act of "rounding" invites, finally, to solve this troubling question, which raises many "sharp corners" in society, i.e. i.e. calling for an agreement using a referendum.

Branding:
When translating the concept into a design language, we chose to use a lot of geometric shapes and a recurring motif of roundness. Maximum bright colors were chosen, with an allusion to the colors of the national flag of the Republic of Lithuania. The campaign's graphic design is dominated by geometric elements, variously combined with typography. This goal is maximum visibility, the ability to arrange the necessary accents, and awarenesses.

Creative: Mãrios Agency

Strategy: Dogma Strategy

Creative Director: Renata Šarkauskaitė

Art direction: Marius Kneipferavičius
Design: Domantas Pipiras

Video Production: Scuare

Sound: Garso Architektūra
Client: Office of the Government of the Republic of Lithuania
Project: Social campaign for the Referendum on retaining citizenship