Naturale | Brand Identity
Design Brief
Naturale is a brand for natural fruit juices. The juice is preserved in glass bottles, it's cold-pressed, without any preservatives, artificial sweeteners or color additives.
The primary aim of the brand is to communicate sustainability, health, quality, and trust. The target groups are: families, young people and athletes, who strive to live a healthier lifestyle.
Logo and Slogan
The aim of the logo is to show the organicity and naturality of the product. Therefore, the letters aren't from a premade font, instead they are made by hand, following the natural flow of handwritten lettering. Additionally, the logo is warped as if it's flowing like a liquid, so that the customer associates it immediately with drinks. The color of the logo is green - the most commonly seen color in nature.
The slogan "It's only natural!" is a play on words with the name of the brand - it's only natural to choose Naturale!
Label Design
The portfolio of the brand currently consists of three flavours - kiwi, mango and watermelon.
The labels aim to let the juice itself be as visible as possible, so the customer can see its natural color. They give information about the taste through both text and imagery. The splashes are used to make the composition more dynamic and catch the attention of the customer.
Key Visual
The key visual showcases the product in real size and environment, representing the target group - family. The juice bottle remains in the foreground through bright colors, while the background is desaturated.
We can see the logo, the slogan, and some additional information about the product.
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