Intimità
Branding a Casual Italian Restaurant
Client
Intimità emerges as a sanctuary of intimate Italian dining, redefining the essence of casual dining with a luxurious café-style experience. Intimità creates a modern yet inviting atmosphere where guests can savor the passion and style of Italy. The journey of Intimità is a harmonious blend of tradition and modernity, striving to preserve the rustic elegance of cozy Italian cafes while introducing contemporary flair. The core mission was to establish a space that resonates deeply with individuals and couples who appreciate the refined nuances of Italian cuisine, offering an ideal setting for friends and families to celebrate life's beautiful moments and explore culinary delights. Intimità aims to be the preferred destination for a casual yet upscale dining experience, embodying the warmth and intimacy of Italian hospitality.
Approach
The design strategy of Intimità is deeply rooted in Italy's rich cultural heritage, incorporating elements like wall art depicting Italy’s iconic innovations, marble patterns reflecting Florence’s streets, and botanicals symbolizing Italy's natural beauty. Each design choice is a nod to Italy's historical and artistic legacy, aiming to create a contemporary yet traditional ambiance that rekindles the charm of Italian cafes with a modern twist. The strategy is to create an inclusive and welcoming café-style setting that appeals to a diverse clientele, ensuring that each guest experiences the unique warmth and intimacy that Italian hospitality offers.
Services
• Branding
• Brand Identity Development
