Mengxi Sun's profile

HEDONIST -- Branding design

My mouth was full of cavities from a very young age due to my love of sweets. However, in retrospect, I have no regrets or any resistance to desserts, because the beauty that desserts bring to me far exceeds the pain of tooth decay. This project aims to convey the recognition of the concept of pursuing beautiful things, enjoying the moment and the process, and reckless life philosophy by creating a visual language.
For the shape of the dental drill, I chose 3 teeth that I had filled, and the outer surface showed the shape of the repair. People can install different shapes of dental drills in the position of their own caries according to their own caries. There is a sharp needle on the back of the dental drill, which needs to be drilled slowly into the tooth to fix it on the tooth. The installation process also reflects the process of tooth decay slowly forming. After the drill is installed, the whole process is like a ceremony to award a medal to the tooth.
HEDONIST -- Branding design
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HEDONIST -- Branding design

Published: