Kindness Counts is a not-for-profit organization that uses creative and unconventional approaches to inspire “active kindness”. We believe that kindness is not a passive concept – not being mean is not the same as being kind. Kindness is active – it’s going out and doing good deeds, it’s making people smile, it’s making people’s days. It’s reminding ourselves that we are in control of more than just our own lives – we can change each others’ with just a little bit of kindness.