Koko Krunch Mom's Little Hero

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It's time for school, and it's time for Koko Krunch!

The brief was fairly straightforward and that was to combine animation and live footage to create every child's superhero fantasy. We approached the cape animation through various techniques and concluded with traditional cell animation which worked best for the superhero kid's costume. Next challenge was the 3D KOKO Krunch character with vector rendition that sums up the commercial while adhering to the stringent banding guidelines given.

Client: Cereal Partners Worldwide (CPW)
Product: Koko Krunch
Agency: McCANN Paris
Executive Creative Director: Cédric Astrella, Christophe Pandelle
TV Producer: Valérie Judek

Production House: Planet Films Sdn Bhd
Director: Zahir Omar
Executive Producer: Perin Petrus
Director of Photography: Haruld Goh
Line Producer: Brenda Lee
1st Assisant Director: Kelvin Devassy
Offline Editor: Eric Chooi
Stunt Rigging: Ronnie Kee

Post Production: Eyebelieve Sdn Bhd
Executive Producer: Nemal Gelbert
Producer: Eunice Ng
3D Artist: Alvin Pang, Zhen Hui, Shih Khee
Animator: Deo Mareza, Clara Oktarina
Online/Compositing: Deo Mareza
Rotoscope Artist: Lenny Lee
Designer: Lenny Lee