Product Commercialization - Bask Bear Coffee Packaging Redesign
Commercialization is the process of bringing new products or services to market. The broader act of commercialization entails production, distribution, marketing, sales, customer support, and other key functions critical to achieving the commercial success of the new product or service.Therefore, we have chosen to redesign a sustainable, hassle-free food and beverage packaging for a local brand called Bask Bear Coffee. This project was a collaborative work with me and Fatimah Fanisa Rania (Graphic Design), Velya Aisya Sayyidina (Graphic Design) as well as Najma Rahmi Sophia (Textile and Fashion).
This new packaging design would enable Bask Bear Coffee to contain both drink and meal in one compact, easy-to-carry packaging for takeaway orders. The goal of our product development is to prevent problems like spillage during delivery runs and provide convenience to carry both food and drink in one box.
Bask Bear Coffee is our brand of choice because their existing packaging for multiple food and drink items only comes in a paper bag in different sizes. Such packaging is easy to carry for short distances but it is not the most secure design for food delivery services like FoodPanda and GrabFood. Therefore, we came up with designing a takeaway packaging design for set meals in a form of a compact and secure box.
Concept
Implementing a new packaging design idea for their fixed menu items is intended to improve the customer experience and expedite their ordering procedure. Customers will have a complete meal or snack option in a single box thanks to the 2 in 1 packaging design, which combines convenience and sustainability.
3D Drawing
We have developed two versions of this multifunctional sustainable packaging for Bask Bear Coffee. One is a multi takeaway box where you can contain 2 drinks and one sandwich. The unique feature of this takeaway box is it's folding function that turns the handheld packaging into a mini table that allows you to enjoy your food and drink anywhere. The other version of this packaging is a delivery box that benefits food delivery riders like FoodPanda and GrabFood to secure their entrusted orders. This box can hold 4 drinks and a sandwich in their own compartments inside to prevent spillage throughout the rider's journey before handing it to the customer.
Technical Drawing
Promotional Posters
To complete the product commercialization process, we developed posters that promote the potential release of these new packaging designs. These posters are designed in a striking, eye-catching way that is similar to how Bask Bear Coffee typically designs their existing social media posts as we were inspired by their trendy online presence.
Demonstration Video
Besides using posters to market our packaging redesign, we also used the strategy of using video demonstrations to commercialize this product. The video was made in a vertical format to accommodate for YouTube Shorts, a feature of YouTube that encourages quick and attractive short form content, which has a big online presence nowadays
