Astra Life - Love That Lasts
An Astra Life brand campaign to emphasize the importance of life insurance, not merely as a product to sell, but as an act of love towards the people we cherish. The campaign's tagline is 'Kami tidak menyebutnya asuransi, kami menyebutnya cinta' (We don't call it insurance, we call it love).
An Astra Life brand campaign to emphasize the importance of life insurance, not merely as a product to sell, but as an act of love towards the people we cherish. The campaign's tagline is 'Kami tidak menyebutnya asuransi, kami menyebutnya cinta' (We don't call it insurance, we call it love).
The campaign features collaborations with well-known public figures like Hamish Daud and Alodita, who are invited to write and read a letter to their children in the future, embodying the campaign's message of love and protection.
