Currently developing new brand guidelines for Enlivant, a senior living company. Enlivant was in dire need of help with their rebrand which was left hanging by the previous design agency. I work directly with the creative director and marketing team, producing promotional marketing material such as fliers, postcards, print and web ads, social media objects, letterheads, business cards and exterior signage while also defining type styles, the color pallet, layout grids, powerpoint templates, standardizing logo usage, choosing images and designing eNewsletters.

Upon brainstorming with the creative director, I produced a series of logo versions for each of the 200 communities. By creating a flexible combination mark that included the address and phone number for the communities and URL for Enlivant we where able to implement the logo in a variety of marketing pieces. 

 

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