Above is a mock up for an Instagram ad intended to show the brand feel. Original stock photo by David Gavi on Unsplash.
Bringing back my fake brand, Grimoire, this in depth design project challenged me to create a fleshed out clothing brand line including brand identity (logo, typography), three a t-shirt designs, an assortment of advertisements, packaging and hang tags.
T-shirt Designs:
Magazine Advert Designs:
Full page magazine advertisement.
Quarter page Magazine Advertisement.
Original Stock Photos by Carlos Macias and Amir Shiri, found on Unsplash. Photos compositing and editing by Katelyn Ziegenhagen.
Logo Design Guide:
Packaging Design and Physical Mockup:
This part of the project focuses on designing, printing and building packaging for the product. When approaching packaging design, I like to keep sustainability and eco friendliness in mind. I came up with two designs utilizing two different sustainability philosophies: recyclability and reusability.
Inspired by coffee packaging and wax sealed envelopes, packaging option one focuses on recyclability, it is intended to be lightweight and fully recyclable.
Option two, the option pictured below, focuses on reusability. Inspired by cathedrals and tarot deck boxes, this option is intended to double as a keepsake box or home décor and should be constructed with sturdy materials.
Please note that this is a handmade mock up and is not intended to show professional quality manufacturing.
Packaging Concept Sketches:
Packaging Design for Print:
Hang Tag Design and Mockup:
Please note that this is a handmade mock up and is not intended to show professional quality manufacturing.
