Fit-out concept for our suite at the Dubai World Cup Horse Racing Event 2024. We also require the designer to consider the entire guest experience from check-in outside the venue, to entrance into the suite itself. 

We are entitled to a well-designed suite. This marks third year participating in the World Cup, and we aim to elevate the guest experience by ensuring a comprehensive, smooth, and elevated journey and interactive elements that are relevant for the brand and for the event this year.

·        Engage and entertain our guests and clients

·        Create an immersive experience that brings the essence of our brand to life

·        Optimise the available space in the suite and on the terrace to ensure a balance between guest movement and brand engagement

·        Enhance the guest experience by offering engaging activities for suite visitors

·        Provide fun and branded giveaways for guests to take home as memorabilia

·        VIPs – senior management, including board members

·        Valued partners, suppliers (retailers/brokers), and agencies

·        Race enthusiasts

·        Media

·        Team