Ralph Lauren is a huge supporter of local non-profit organizations. I was asked to create a booklet that celebrates the spirit of employees, and showcases the the breadth of Ralph Lauren's community involvement to upper level executives.

The concept of the booklet champions the notion that Big Impacts are the result of the many contributions by individuals. I came up with the title "The Little Booklet of Big Impact", and made it a smaller format than a standard magazine. Quotes by community leaders throughout exemplify the big impact Ralph Lauren has on the community. 

 

Five employees of various professions at Ralph Lauren were photographed and asked to share a personal testimonial as to how community involvement as an employee has enriched their lives.

Three "Big" spreads such as this one denote three areas of community involvement.

I developed a template to feature each organization that Ralph Lauren supports. Quotes by either a organizations member or a Ralph Lauren employee are featured at the bottom.