RIVERBEND CREAMERY
DESIGN BRIEF
The objective of this project was to create a series of t-shirts and sticker designs for Riverbend Creamery. There are seven unique concepts, each capturing the brand's aesthetic with their designs and colors.
The first design is named “Queen of Quality." The design illustrates a jersey cow dressed in a royal crown, representing the superior quality jersey cows are known for. The color of the design is a royal crimson, further representing the first-class reputation of jersey cows. The second design displays a large ice cream cone, including the brand name and location below it. The color of the design is an appealing light blue. The third design is a cow ear tag. The tag includes the brand logo, the location, and the creamery’s established date. The phrase “Fresh From the Farm” is placed below the tag, along with the brand name. The green color represents freshness and nature, which ties into the “Fresh From the Farm” phrase. The fourth design illustrates a milk bottle. The bottle includes the Riverbend logo on the front. Riverbend’s slogan, “From Our Grass to Your Glass,” is displayed above the bottle, along with the creamery name. The design is colored in a warm, burnt orange. The fifth design depicts the silhouette of a jersey cow with the Riverbend Creamery logo inside of it. The phrase “Local & Family Owned” is above the cow, along with the location. The color of the design is a warm gold. The sixth t-shirt design is named “Official Taste Tester,” a shirt targeted towards kids. The design illustrates a big ice cream cone with the phrase “Official Taste Tester” surrounding it. Burgundy is used for the design to create a unique colored t-shirt. The final t-shirt design for Riverbend is the “Support Local” shirt. The cow wears an ear tag that includes Riverbend’s logo. The “Support Local” phrase arches above the brand name and the cow. A unique navy color is used for the t-shirt design.
The sticker designs are based on the Riverbend t-shirt design series, using the main elements from the designs to create the stickers. Each sticker includes Riverbend Creamery’s logo in some way, which provides brand recognition for the stickers.
