Brand Guide & Rebrand: The Healer's Garden
Malorie Lee
For this project, I have worked with the client, The Healer’s Garden, located in Rexburg, Idaho, to undergo a rebrand and brand guide development process. I have taken the small business’s original look and created a new logo and tagline along with a new brand guide to direct the designs of future brand applications. This project showcases the brand guide including new brandmark, color, typography, image styles, and illustration styles unique to this company. There is also a series of brand applications to display the proper use of the brand guide elements. Enjoy The Healer’s Garden's new look along with its illustration style of natural mandalas, a new staple of the brand.
For a look into The Healer's Garden Brand Guide, look here
For a look into my project process, look here
For a look into some of the demographic research, look here
SAMPLE The Healer's Garden Brand Guide: Brand Statement
SAMPLE The Healer's Garden Brand Guide: Identity Elements
SAMPLE The Healer's Garden Brand Guide: Color + Typography
SAMPLE The Healer's Garden Brand Guide: Image Library
SAMPLE The Healer's Garden Brand Guide: Illustration Style
Brand Application
Interior Posters
Informal Uniforms
Postcards
Instagram
S.W.A.G.
