Frosty Cream Branding
►Conceptualized and designed the visual identity for "Frosty Cream," a fictive ice cream brand, including the creation of the branding. (logos, color, mascot, icons...)
► Developed mockups and presentation materials to showcase the brand identity in various contexts, such as packaging design and promotional materials.
► Utilized Adobe Illustrator and Adobe Photoshop to bring the brand vision to life, ensuring a cohesive and appealing aesthetic across all elements.
Brand Values
Joy: Spread happiness and joy through every scoop of Frosty Cream ice cream.
Quality: Ensure the highest quality ingredients and craftsmanship in every product.
Imagination: Encourage creativity and imagination through playful branding and experiences.
Inclusivity: Create a welcoming and inclusive environment where everyone feels like a kid again.
Target Audience
Children and families
Ice cream enthusiasts of all ages
Individuals looking for a nostalgic and fun ice cream experience
Primary Logo
A cartoon-style logo radiating warmth and friendliness.
Secondary Logo
Mascot
Introduce a lovable oldschool mascot such as "Frosty the Ice Cream Cone," who embodies the spirit of fun and adventure, a smiling ice cream cone character with rosy cheeks and sparkly eyes.
Packaging Pattern
Fun pattern representing the different styles and flavors of ice cream.
Mockup View
Colorful and whimsical packaging featuring playful illustrations of ice cream cones to add a realistic view for the client.
Photography
Thank you for watching !
You can contact me at: neosworldpro@hotmail.com
