KEM by Mmm... Gelato (2020) is a small business ice cream shop in Garden Grove owned by a Vietnamese couple KEM by Mmm... Gelato (2020) is a small business ice cream shop in Garden Grove. The brand commits that all its products are organic and fresh ingredients. Through the strapline “Heart Made Gelato”, KEM wants customers to enjoy their ice cream with full joy and happiness.
KEM’s recent target customers are senior adults and kids. In this revamp, I will target Gen Z by focusing on the unique flavors of ice cream that KEM has. The color scheme is a combination of neutral colors (beige and brown) and vivid colors from ice cream flavors. For the logo, I will use an elegant, fluid typeface to make it less sturdy and harmonious with the shop’s ambiance.
