The Showcase of HBCU
Event Planning • Advertising • E-mail Marketing
The Showcase of HBCU is a college and career fair marketed toward students in the Kentucky, Indiana, and Ohio area. This event aims to raise awareness of the opportunities at HBCU (Historically Black College or University) programs, and to help students navigate the college admissions process.
For more information please visit the website
The project development extends from data collection and analysis, visual concept development, collateral design, and online promotion to explore various points of user interaction during the college fair.
The direction of the event collateral and promotional materials is informed by the data collected as part of a longitudinal study collected from annual registration of students, exhibitors, sponsors, and volunteers.
Print material and other advertising collateral is developed in order to begin promoting the event locally. The key artwork always focuses on prospective college students making connections with representatives from HBCUs.
Online promotion begins with posting ads to social media channels. Students are encouraged to register in order to attend the college fair. Also, ads and email messages are sent out to exhibitors, sponsors, and volunteers.
During the event, students are provided with branded tote bags for the event in order to carry the informational material they receive from each booth visited.
Also, students are able to easily receive assistance by finding volunteers wearing Showcase of HBCU branded apparel, and following the banners and posters that serve as wayfinding elements.
