Unit design and Crafting visuals for a new Rapido property within the application
It is a mid week marque property for T1 cities, build to boost app open rates on specific days. The offer construct is based on perception discounts. The user will get a SC to scratch with assured winning.
This finalised unit has been meticulously crafted to maximize visibility and recall value, aligning seamlessly with the brand's distinctive colors. The introduction of a new property aims to pique curiosity and foster engagement among our customers.
The typography is carefully selected to evoke feelings of comfort and friendliness, with rounded edges imbuing a sense of approachability. This deliberate choice in design sets a tone that invites customers to explore further. Complemented by a succinct yet compelling tagline, our messaging precisely highlights what entices individuals to linger a moment longer and inquire about the exciting new offers.
The final creatives that went live in the Rapido application
Explorations of other unit designs which did not make the cut
