This poster illustrates a breakthrough in the genre of soundtracks, as the Soundtrack Orchestra (STO) initiates an experimental project integrating electronic music into movie scores, revolutionizing the sound and giving it a fresh direction and approach reflective of the current era.
The polymath, Abdelrhman Sharafaddin, plays a pivotal role as a creative art director in this orchestra, who inspired the orchestra's key person to move in the electronic music realm. For this conceptual thought, the DJ scratch effect, which is ingeniously incorporated into this dynamic poster was a result. Through a simple graphic presentation, the essence of this movement is effectively conveyed, making it easily comprehensible for the general audience.
The concept behind the poster signifies that the scratch movement will transform the entire orchestral sound, with the DJ wheel serving as the focal point which will transmit electronic waves, influencing and shaping the surrounding instruments and the music
a video has been created to enhance the sensory experience, featuring both visual and auditory effects as the orchestra tunes their instruments. This immersive video appeals directly to the audience's senses of sight and hearing, evoking the anticipation and excitement of the moments just before a concert begins.
The critique on the graphic design of this poster by the opera house committee became a decisive factor, as they expressed disapproval of its bright color scheme, despite their fondness for eye-searing hues in their own events. This repeated feedback prompted Abdelrhman Sharafaddin to take a step back from the creative process for STO in the subsequent project, driven by a commitment to upholding his brand name and values. He chose to await the arrival of a new committee comprised of designers capable of providing constructive criticism and evaluating the artwork. What are your thoughts? Is the vibrancy of the poster appropriate?
