LIUGONG | INSTITUTIONAL MACHINERY CORPORATION

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The Company

LiuGong is one of the leading global manufacturers of construction equipment, headquartered in Liuzhou, China. With 65 years of industry experience, LiuGong is known for its reliable and innovative machines, including excavators, wheel loaders, and much more. Committed to providing excellent quality products and services, LiuGong is dedicated to meeting the diverse needs of customers worldwide. LiuGong was one of the first companies in China to manufacture heavy equipment. Starting as the largest wheel loader manufacturer, LiuGong has expanded its product line and is currently one of the most extensive in the world.

Slogan TOUGH WORLD. TOUGH EQUIPMENT.

The slogan combines an observation about the nature of construction work worldwide with a reference to the company's key strengths: proven toughness and intuitiveness.

LiuGong in Brazil

Since 2008 in Brazil, LiuGong began manufacturing equipment in the country in 2015, with the inauguration of its factory located in Mogi-Guaçu, São Paulo state, and has been growing in the Brazilian and Latin American markets. This year, driven by the sales of the acclaimed Wheel Loaders 835H, 856H, and key models of excavators such as the 922E and 915E, this reality is set to grow as the brand continues to invest in complementing its product portfolio, launching models of Track Dozers, Elevating Platforms, Mini Excavators, Mini Loaders, Backhoe Loaders, Forklifts, and Off-Highway Trucks, in addition to opening new sales points, parts, and services throughout the country, structuring the factory in Mogi-Guaçu (SP), and strengthening the professional workforce.

Brand Personality

Fearless, strong, direct, and uncomplicated. Decisions are instinctive and correct. It possesses all the instincts, skills, and resilience necessary to survive with minimal resources. For LiuGong, the best solutions to work challenges are always the simplest. LiuGong knows that winning is rewarding, but that failures often precede the greatest successes.