I explore trends in both the aesthetic looks of the food, as well as fun activities that the brand's consumers will enjoy in order to come up with the creativity that will serve the specific platform (Meta and/or TikTok).
For this particular brand, an additional effort is required in order to fully engage our customers through tasty/foodie visuals and trends that invite them to participate with our content. I lead the production team to get the look we want for our different products, and so the content works with the intended intention for the brand's audience.
Below you will find some examples of my work with Doña Tota:
