TBAT Branding + Print Materials
Project Overview:
A new program launched in 2024 within the Tennessee Secretary of State Office. The goal of this project was to create a logo and brand identity for the program.
Project Objectives:
Hierarchy of Text
- It was important to establish a legible logo that was clear to read because of the length of the program name. This was achieved through the strategic use of color, space, and weight.
Visuals
- The brand identity for this program is bold and powerful. It was important to convey the program is working to end human trafficking through the design choices. The main logo is minimal and includes just enough visual information to communicate the mission while staying simple. The secondary logos include businesses within Tennessee to evoke the unity involved against the fight of human trafficking. These secondary logos are more detailed, therefore introduce additional brand elements for the various print materials needed for the program.
Deliverables:
- Main Logo
- 2 Secondary Logos / Brand Elements
- Poster
- Informational Handouts
- Stickers
- Window Decals
