Our project embarked on a transformative journey, targeting the environmentally conscious Gen Z and Millennials at the heart of luxury fashion. We crafted an awareness campaign that challenges norms, "flipping the script" to cast trafficked animals not as victims, but as discerning luxury consumers. This striking narrative underscores the grave impact of wildlife trafficking, linking it to the fashion industry's responsibility. Central to our message is Stella McCartney's ethos, which champions cruelty-free luxury and opposes animal exploitation. Our mission is pivotal: to spotlight the urgent need for sustainable fashion practices that honor our planet's biodiversity while maintaining the allure of luxury. The campaign is a call to action for our audience to embrace ethical elegance, shaping a future where fashion and conservation coexist.
Sustainability in fashion is about creating clothing that respects the environment and promotes a circular economy, using resources thoughtfully and minimizing waste. Sustainable clothing combines eco-friendly materials and ethical manufacturing practices, ensuring that style doesn’t come at the earth's expense.
Team Project-
Ananya singh
Meghna Shourie
Jalaj Bhatnagar
