About the Project
As part of COC's Brand Repositioning project, a comprehensive rebranding effort was undertaken, including updates to the visual identity, new elements, and a new voice. This project features the brand's new brand book, developed with these fresh attributes.
My role in this initiative was to lead the entire COC brand repositioning project, from initial diagnosis, through the development of a new brand positioning strategy, to the update of all attributes, visual and verbal identity, and market communication.
