Inspiration
Eme is a studio that aims to break stereotypes about Pilates. It is a brand focused on comfort, simplicity, and well-being. Eme Pilates seeks to create a safe and friendly place for people of all ages and to provide its clients with a warm environment where they can not only exercise but also have fun.
The name "Eme" comes from the initials of the brand's founder. It also represents various aspects and values of the brand, such as the "M" for mujer, movimiento, mente, meditación, and metas.
Through design, the aim is to reflect all the brand's values through a friendly visual language, rounded typography, and a cheerful and playful color palette that sets it apart from the standard Pilates palette.
Eme Pilates - Brandbook 2024
