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Estúdio Cajá - Arquitetura & Interiores
PT: Estúdio Cajá é uma empresa Caruarence de Arquitetura & Interiores. Tem esse nome em referência à fruta popular no Brasil, especialmente nas regiões Norte e Nordeste. Buscamos com essa identidade criar uma marca simples e limpa. Foi utilizada a cor amarela em referência ao Cajá, porém com a adição de cores mais sóbrias à paleta conseguimos um visual profissional e um equilíbrio entre o sério e o despretensioso. O logotipo tipográfico com formas retas e circulares faz referência arquitetura e suas formas básicas tão utilizadas. Já os elementos de apoio e reduções da marca são derivados da tipografia, tornando a marca mais simples e coesa.
EN: Estúdio Cajá is a Caruarence Architecture & Interiors company. It got its name in reference to the popular fruit in Brazil, especially in the North and Northeast regions.With this identity, we seek to create a simple and clean brand. The color yellow was used in reference to Cajá, but with the addition of more sober colors to the palette, it achieved a professional look and a balance between serious and unpretentious.The typographic logo with straight and circular shapes references architecture and its basic shapes used. The brand's supporting elements and reductions are derived from typography, making the brand simpler and more cohesive.
Estúdio Cajá | Visual Identity | 2024 | Letícia Cantalice Design
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