This pencil eyeliner glides on for a precise line with maximum color intensity. The mineral-rich formula, infused with vitamin C, stays soft and creamy for blending, then sets to a long-wearing finish that won’t smudge, smear, or fade. The creative challenge was to visually showcase the texture, richness, artistry and color assortment in this product. By illustrating the actual pencil lines and utilizing the "r" in the logo treatment to resemble a line, the layout emphasizes the product benefit as well as creates an impactful graphic presentation.