Piz Buin
Creative Adaption Advertising is possible.
Creative Adaption Advertising is possible.
Our solution:
We decided wintersport is not only being active, but its also one big fashion show. Voila, we already found a base for the concept... We are going to add bodycopy and write as if its the presenter of a catwalk show telling the audience what the model is wearing.Only we're not talking about the ski outfits they are wearing, but about the sun protection they are wearing. To add some entertainment value we made the interaction between our couple in the picture more relevant by suggesting in CAPITALS that our man always tries to to kiss off her lip protection to preserve his own lips ;-)
Last, but certainly not least we added a list of high profile places where we can be found - like every mayor fashion brand always does - to our ad, but...we also added one low end tourist spot as 'Winterberg' to our list.This unexpected subtile dissonant made the ad so much more fun and relevant at the same time, as the sun doesn't only shine for the rich and famous but can also cause serious damage in less mondain places.
We decided wintersport is not only being active, but its also one big fashion show. Voila, we already found a base for the concept... We are going to add bodycopy and write as if its the presenter of a catwalk show telling the audience what the model is wearing.Only we're not talking about the ski outfits they are wearing, but about the sun protection they are wearing. To add some entertainment value we made the interaction between our couple in the picture more relevant by suggesting in CAPITALS that our man always tries to to kiss off her lip protection to preserve his own lips ;-)
Last, but certainly not least we added a list of high profile places where we can be found - like every mayor fashion brand always does - to our ad, but...we also added one low end tourist spot as 'Winterberg' to our list.This unexpected subtile dissonant made the ad so much more fun and relevant at the same time, as the sun doesn't only shine for the rich and famous but can also cause serious damage in less mondain places.
