This project was part of the 'Makan Matters' exhibition by multi-disciplinary design consultancy, Chemistry held back in May 2014 at Artistry Cafe. The aim of the project was to explore the local food culture through thought-provoking artworks and designs.
Exhibition Synopsis:
"Pushing the boundaries of the “food for thought” adage, Makan Matters explores, Singapore’s food obsession presented as a mix of products, visuals and art pieces.
"Pushing the boundaries of the “food for thought” adage, Makan Matters explores, Singapore’s food obsession presented as a mix of products, visuals and art pieces.
Is a ban on the un-eco friendly Styrofoam “da bao” box implausible? Could we soon be a nation of tingkat toters? If you could chew on your words, are prawns really a good enough substitute for fish? Would we freak out if our beloved hawker centre became extinct? Just think: If global brands took over, your next teh tarik could be out of a Nespresso machine!"
Visit Chemistry's website to view other works for the Makan Matters Exhibition.
"来, Order"
3 nos. 500mm x 500mm Photography Print
Food Design, Food Styling, Food Photography, Branding & Packaging
"来, Order", pronounced as "Lai, Order", meaning "Can I have your order" in Singlish, is probably the most common words one will hear as you stroll down rows of food stores in hawker centers and coffee shops in Singapore. This series of photography explores the possibility of some of our local favourites turning into fast food, namely the famous 'Hainanses Chicken Rice', 'Laksa', and 'Fried Oyster Omelette'.
*Any similarity of branding identities to existing brandmarks are purely coincidental for the fun of this project. Please do not freak out.
3 nos. 500mm x 500mm Photography Print
Food Design, Food Styling, Food Photography, Branding & Packaging
"来, Order", pronounced as "Lai, Order", meaning "Can I have your order" in Singlish, is probably the most common words one will hear as you stroll down rows of food stores in hawker centers and coffee shops in Singapore. This series of photography explores the possibility of some of our local favourites turning into fast food, namely the famous 'Hainanses Chicken Rice', 'Laksa', and 'Fried Oyster Omelette'.
*Any similarity of branding identities to existing brandmarks are purely coincidental for the fun of this project. Please do not freak out.
As Singapore unwillingly braces itself for 6.9 million in population, there will be an evolution in the food we consume and how we consume it. Traditional hawker businesses are a dying trade. Our pace of life has increased manifold. Technological advancements have changed the way food is processed and consumed, the very notion of eating revolving around our lifestyles. Artificial flavours, colourings and textures are the norm. This is the “fast-food” phenomenon.
What if our traditional food stalls and favourite local dishes went the way of the fast-food chain?
Inconceivable?
Inconceivable?
You decide.
Photography prints were presented similar to a fast food lightbox menu.
Laksa Burger. A fast food take on the famous '328 Katong Laksa', with broth so complex on many levels, it left Michelin Star chef, Gordon Ramsay confused during the Singtel Hawker Heroes Challenge.
Laksa is a traditional rice noodle dish served in curry with coconut milk, fried fish cake, cockles, fried bean curd, and bean sprouts; often with a side of the cook's special blend of chili.
Chicken Rice Nuggets with solidified Chicken Broth Fries. A fast food take on the famous Tian Tian's chicken rice that beat Michelin Star chef, Gordon Ramsay during the Singtel Hawker Heroes Challenge.
Hainanese Chicken Rice is a fragrant rice dish served with either steamed or roast chicken, served with chicken broth and special chili sauce with ginger.
Oyster Wrap. A fast food take on one of the favourite local supper dishes, the Oyster Omelette, recreating a brandmark of the famous Ah Chuan Fried Oyster Omelette located in a local neighbourhood.
Fried Oyster Omelette is an oyster and egg dish cooked quickly over a huge flat pan at high heat.
